I like the space between how something works and how it feels.
I map processes, define the outcome they should create, and think through the architecture behind them. I ask how information moves, where decisions happen, and what people do when something doesn’t go as expected. I care just as much about the creative side: the story, the visuals and the small details that make an experience feel right. I get excited about new technology and AI because they give me fresh ways to connect those pieces.
A selection / 002
Selected work.
Products, prototypes and systems. Each starts with a real question and gets closer to a usable answer.
An AI growth workspace for solo founders. It reads the business, researches the market, recommends channels with cited evidence and prepares the outreach and content, then waits for the founder’s approval.
My work also moves through brand, commerce, storytelling and community.
01 / Brand projectBurning RepublicA streetwear concept shaped through positioning, visual direction, apparel ideas and a landing and waitlist experience.
02 / Service initiativeAkyv DigitalAudience research, digital marketing offers, outreach and client communication for business owners.
Also in the archive Auron — a Montréal community experience concept for entrepreneurs, creators and builders.
Capabilities / The toolkit
The skills behind the systems.
From defining the problem to building the workflow, connecting the tools and finding the right audience.
Think → Build → Connect → Grow
01 / Product thinking◇
Product & architecture
Define the outcome, map the journey and make the important system decisions before the interface takes shape.
Synthesize complex information into a recommendation, workflow, product journey or clear next move.
English & FrenchListeningSynthesisProcess mappingAccurate recordsFollow-throughSelf-directed learning
In practiceAcross products and ventures
Scroll or swipe to explore →
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How I work / 004
Look closer. Think wider.
Products, services, brands and experiments all ask different questions. These are the habits I come back to.
01
Get curious.
I listen, research and look for the context around an idea: the people, the constraints, what already exists and what outcome would matter.
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02
Give it shape.
I connect structure and expression. That might mean a system architecture, a product journey, a visual direction or a clearer offer.
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03
Make and learn.
I create a version people can see, try or use, then study what lands, what needs work and what new questions appear.
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Y.Insight → Experience → Use
The person behind the work / 005
A builder with a wide-angle view.
I’m Yvan, based in Montréal. I bring together product design, AI-assisted building, business thinking and clear communication to move ideas from ambiguity toward something tangible.
I like problems where the interface, underlying system and business purpose all have to make sense together. I map the journey and edge cases, then build and refine something people can actually use.
Product journeysAI workflowsResearch & synthesisFR / EN
What’s next / 006
Let’s make something worth using.
I’m open to thoughtful roles and collaborations, as well as fellowships, learning programs and other experiences that help me grow in product, AI, operations and creative technology.